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2020 Virtual Events Benchmark Infographic

This year's shift to virtual conferences and events has been so sudden that most of us in the member industry here in the UK and US are still working to understand them and how they compare to in-person events. Just enough time has gone by for data to start becoming available that can help us get a better feel for the norms and standards of this new format.

This is the US market data but we think informative for UK associations. The virtual event metric infographic compiled for your review, with data points such as:


  • Average Number of Event Sessions

  • Live vs. On-Demand Participation

  • Average Number of Virtual Exhibit Booth Visits

  • Percent of Revenue from Sponsorships and Exhibits

  • Average Pre-Registration Timeline

  • Average Attendee Session Viewing Time - and much more!

Association Analytics

The virtual conferences and events systems capture tremendous of behavioural member data and almost now of it cannot be used meaningfully without blending it with your CRM data, Web analytics, Emailing and Financial data. You can avoid costly system integration.

That's why provide Association Analytics purpose-built for you to become agile. We do all the heavy lifting including deduplicating and automating so you can focus on the business intelligence and achieve your goals sooner, and with less effort.

Next Best Step

Explore and see examples of the transformative impact of blending all your data from old and new systems and how you can use it to predicted the future and produce targeted actionable lists to make it better.

Drop us a line or

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Virtual Events Stats Aug 2020.png
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COVID-19 Association Pulse Survey Results

Association staff and executives sharing their 2020 COVID-19 experiences. 


Survey Method: Because our post-COVID-19 world is so unprecedented, standard survey techniques may miss key insights or industry responses by asking narrowly focused, closed-ended questions. As a result, we focused on asking open-ended questions to allow respondents to share their voices organically. Online survey with 229 respondents.



  • Background & Methodology 

  • What Are Sentiment & Effort? 

  • Executive Summary of Key Findings 

  • Respondent Demographics Overview 

  • Organisational Responses 

  • Online Forum Use & Value 

  • Impact on Technology Use 

  • Innovation in Trying Times 

  • Appendix