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That’s just the start of our expertise. We’re proud of the leadership team we’ve assembled. It’s the right combination of experiences to ensure our customers are set up for success.

Julie is Chief Executive Officer of Association Analytics and Founder of Acumen. Under Julie’s leadership, Acumen is the #1 provider of data and analytics software to the association community. In her role, and through the introduction of Acumen, she has set out to change the way associations do business by giving them the ability to use data to make decisions with confidence and leverage insights that drive engagement and profitability.

Prior to joining Association Analytics, Julie launched and grew an analytics platform that reduced the carbon footprint and increased overall sustainability for tens of thousands of commercial buildings throughout the U.S. Julie also spent 9 years working at CBRE, a Fortune 150 company, climbing the global corporate ladder to become one of the youngest members of the leadership team.

She is a Board member of Association Women Technology Champions (AWTC). Through AWTC Julie is helping women who work in the association field thrive in the world of technology.  She also volunteers with the DC Youth Mentorship Program to empower others to fulfil their dreams. Additionally, Julie serves on the DC Public Schools Community Working Group for School Planning Committee. As an industry leader, Julie is often a featured speaker on podcasts and at industry events.

Julie Sciullo, Chief Executive Officer

Passionate about associations, Mark has dedicated his entire professional career to helping them adapt and grow. Since joining as President and Chief Revenue Officer in 2018, Mark has helped transition the company from services to product-driven, created key industry partnerships, improved process-orientation and established Association Analytics as the leading analytics brand in the association market.

Prior to joining Association Analytics, Mark was the CRO of Higher Logic for over 10 years where he taught, motivated and lead sales teams. Under Mark’s leadership, Higher Logic grew to the world’s most widely-used community platform. It was also consistently ranked in the INC 500/5000 Fastest Growing Companies list, voted 50 greatest places to work in the Washingtonian, and grew from a bootstrapped organisation with a couple employees to a 350+ employee, multi-hundred-million-dollar business.

Mark has helped thousands of organisations with digital transformation while increasing revenues. He sits on numerous industry advisory boards and Boards of Directors, regularly speaks at industry events, and is featured in numerous industry publications.

Mark Lowry, President & Chief Revenue Officer

David, known in the association community as DeLo, is the Chief Operating Officer of Association Analytics and the driving force behind the Acumen suite of products.

As a 25-year veteran in the association community and a proven high-energy leader and visionary who excels at innovation, David brings strategic expertise and experience to the team. Under David’s leadership, Acumen is positioned as a critical component of the modern digital ecosystem for associations.

Prior to joining Association Analytics, David led the CIO practice at DelCor. He also had an extensive career as an association executive, formerly serving as Executive Vice President – Information & Communications at the American Urological Association, where he guided the overall strategic direction for Marketing, Communication, Technology, Digital Strategy and Membership. Additionally, he led the development of numerous innovations in association technology serving as the Chief Digital Officer at the National League of Cities and the Chief Technology Officer of the National Association of College and University Business Officers.

David Lorenzo, Chief Operating Officer

Dave is a seasoned B2B marketing executive with decades of experience in marketing strategy, go-to-market execution, lead generation and sales & operational readiness. A career that spans Fortune 500, mid-size and start-up organisations, Dave has a history of building strong teams, establishing solid business processes and preparing organisations for significant growth.

Most recently, Dave spent eight years in the association market as the CMO at Naylor where he significantly elevated the brand and helped lead the company through four acquisitions. In addition to building the brand, Dave led corporate communications, lead generation, segmentation, marketing automation, product marketing, digital marketing, social media, content marketing, event marketing and data analytics. An avid believer in the power of associations, Dave regularly contributes to the community through his volunteer work, speaking engagements and content creation. He is an incoming member of the ASAE Marketing Council.

Dave is a founding member of CMO Huddles, a group of CMOs that meet monthly to share challenges, offer solutions, and motivate one another to reach further than their own organisations in order to create positive change in the world.

Dave Bornmann, Chief Marketing Officer

Bill has more than 20 years in software products and services with experience ranging from strategy, operations, consulting, business development, human resources, and program management. As Senior Vice President of Strategy & Solutions at Association Analytics, Bill is a hands-on executive working across departments to support sales, development, continuous improvement, and delivery of our products and services to provide the best value and customer experience.

Bill is an association industry thought leader and content contributor who speaks frequently at industry events and conferences, as well as hosting regular webinars and educational sessions related to data analytics, customer engagement, data strategy and governance, digital marketing and more.

Prior to joining Association Analytics, Bill was Vice President at EastBanc Technologies, a software development and services company, where he responsible for product and service strategy, delivery, proposals, business development, and staffing. During his time there, he helped drive growth from an 8-person startup to more than 100 staff with several successful products launched over more than 10 years.

Bill Conforti, SVP Strategy & Solutions, PMP, CSM

Greg is a seasoned professional having worked both for, and with, associations for over 15 years. He started his career working for a not-for-profit, learning all about membership, recruiting and training volunteers, running fundraising campaigns, and overall structure of the industry. From there, he moved over to an association selling exhibit space, magazine advertisements, and sponsorships.

Wanting to use his technical skills, Greg moved to a technology provider, working first as an implementation project manager supporting associations, then as a lead product manager prior to moving into direct sales and ultimately sales management. Greg moved on to the next challenge of working for a small (at the time) start-up company, Higher Logic, where he again started as an individual contributor, but quickly moved into sales management and ultimately went on to build out the sales enablement and sales engineering teams.

As VP of Sales at Association Analytics, Greg leads the sales team and helps spread the company’s values and offerings to the association community. He regularly attends and speaks at industry conferences including ASAE, Association Forum, and technology partner user groups. He’s also one of the regular contributors to Association Analytics bi-weekly webinar series and blog.

Greg Pollack, VP Sales

Ollie's career with associations begun 10 years ago when working as a Solutions Advisor with Advanced Solutions International, publishers of the Engagement Management System (EMS) iMIS. With a keen interest in data, he moved to Experian to lead relationships with Public Sector and Not-for-Profit organisations, specialising in Data Quality and Data Management solutions. 


With the emerging need of self-service analytics, Ollie moved to Alteryx, leaders of Analytically Process Automation and helped major government institutes in Europe to develop 'Citizen Data Scientists' to remove labour intensive workloads and democratise data insight. Ollie has spent his career being an advocate of data-driven decisions, ensuring organisations have the tools to leverage the data available today to achieve their digital transformation vision. Whether increasing operational efficiency, improving the member experience, or creating new and innovative products and solutions, he believes access to and analysis of data is paramount.

Ollie is a founding member of Assocation Analytics UK and today helps customers obtain value from their member data by bringing the best that cloud infrastructure and Business Intelligence tools the market has to offer. 

Ollie Rad, Strategy & Solutions Director

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