Melissa Garcia, CAE, Associate Executive Director, Society for Neuroscience
With 30,000 attendees, 15,000 abstracts and over 1,000 sessions, the conference is a large part of the Society of Neuroscience revenue picture.
Data we collected before the crisis helped but the digital future is very different, that's why we are adding more blended data points for predicting the future outcomes in the new norm.
We make informed and intentional decisions, data validation and proof are natural part of our conversations using analytics. We’ve moved on from hunches and now know, when and how to be positioned to do well because we use many data-points to predict the short term outcomes and use the measures as interim indicators towards achieving our strategic goals.