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Upcoming Events

  • Your Member's Amazon Experience
    Your Member's Amazon Experience
    Mon, 18 Apr
    2 pm Zoom
    18 Apr 2022, 15:00 BST
    2 pm Zoom
    Your association works hard to create and deliver valuable benefits and services, yet many members aren't aware, engaged or using it to the extent they could be. Most likely, your members expect the Amazon experience, expecting personalised connections with benefits and services.
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  • Everything You Want To Know About Engagement Scoring (but didn’t know to ask)
    Everything You Want To Know About Engagement Scoring (but didn’t know to ask)
    Thu, 24 Mar
    2 pm Zoom
    24 Mar 2022, 14:00 GMT
    2 pm Zoom
    Pretty much every association professional understands conceptually what engagement scoring is and why it's important. What you might not know is how to produce accurate scores that are meaningful and actionable. The key is how you build your engagement model, find out how.
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  • Engaging Members like Netflix
    Engaging Members like Netflix
    Thu, 03 Mar
    2 pm Zoom
    03 Mar 2022, 14:00 GMT
    2 pm Zoom
    Ever wondered how Netflix keep their members engaged to maintain a 95% retention rate? Come and see how other associations have done it. Understanding what your data is telling you has become critical - with reports and dashboards, you see the 'what', but it doesn’t explain the 'why'.
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  • Top 5 Engagement  insights linked to your Events
    Top 5 Engagement  insights linked to your Events
    Thu, 17 Feb
    2 pm Zoom
    17 Feb 2022, 14:00 GMT
    2 pm Zoom
    Learn and see how other associations have closed the gaps between their reports, dashboards and use of data to personalise the experience, like Netflix does for its members. Come and see how to identify patterns and trends over time and how to get answers to all your questions.
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  • How to (finally) Make Analytics A Priority
    How to (finally) Make Analytics A Priority
    Thu, 27 Jan
    2 pm Zoom
    27 Jan 2022, 14:00 GMT
    2 pm Zoom
    Survey and assessment results consistently tell us that analytics is highly supported by association executives. • Build a business case for that data initiative you’ve been considering • Understand the immediate and long-term ROI in your data • Create a phased approach for smaller staff and budgets
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  • How to Get Actionable Data from Surveys Part 2
    How to Get Actionable Data from Surveys Part 2
    Wed, 24 Nov
    Zoom
    24 Nov 2021, 13:00 – 14:00
    Zoom
    You should leave this session with a better understanding of how to get actionable insights from your surveys including what to ask and how to ask it. You'll also gain key insights into how other associations use (or plan to use) survey analytics to better their organisations.
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  • How to Get Actionable Data from Surveys Part 1
    How to Get Actionable Data from Surveys Part 1
    Wed, 10 Nov
    Zoom
    10 Nov 2021, 13:00 – 14:00
    Zoom
    During this webinar, our analytics experts will reveal the results from our 2021 associations insights survey and discuss the thought process behind the questions, as well as the overall survey design. Gain key insights into how other associations use (or plan to use) survey analytics.
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  • How to Use Data to Support Your Strategic Goals
    How to Use Data to Support Your Strategic Goals
    Wed, 27 Oct
    Zoom
    27 Oct 2021, 13:00 – 14:00
    Zoom
    30-min session show you how: • Get all levels of your association to speak the same language • Create agreed-upon metrics that everyone understands • Arm staff with data to make decisions that support your goals • Give your board and execs a snapshot visualisation of your data
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  • How to Use Your Member Engagement Scores
    How to Use Your Member Engagement Scores
    Wed, 13 Oct
    Zoom
    13 Oct 2021, 13:00 – 14:00
    Zoom
    30-min session show you how: • Uncover which activities lead to highest engagement • Create next-level customer segmentation • Find volunteers, speakers, authors, and brand advocates • Identify at-risk members so you can create personalised renewal campaigns • Tailor your messaging based on segments
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  • How to Use Data to Create Relevant Content
    How to Use Data to Create Relevant Content
    Wed, 29 Sept
    Zoom
    29 Sept 2021, 13:00 – 14:00
    Zoom
    30-min session the analytics experts answer these questions and show you how: • Your top trending topics by analysing member engagement data • Targeted interest & needs for different member segments • Potential volunteers by drilling down into your active members • Identifying influencers & leaders
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  • How to Boost Event Registration Revenue With Data
    How to Boost Event Registration Revenue With Data
    Wed, 15 Sept
    Zoom
    15 Sept 2021, 13:00 – 14:00
    Zoom
    During this 30-min session our analytics experts answer these questions and show you how: • Use engagement data to reach new attendees • Leverage data to provide personalised and relevant communication to different member segments • Uncover registration trends by event categories and
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  • How to Determine Member Retention
    How to Determine Member Retention
    Wed, 18 Aug
    Zoom
    18 Aug 2021, 13:00 – 14:00 BST
    Zoom
    During this 30-min session our analytics experts answer these questions and show you how: • Determine retention rate using historical renewal data • Understand retention in member segments based on demographics, characteristics, and behaviours • Predict future retention by understanding
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  • How to Overcome Your Fear of Dirty Data
    How to Overcome Your Fear of Dirty Data
    Wed, 04 Aug
    Zoom
    04 Aug 2021, 13:00 – 14:00
    Zoom
    During this 30-min session our analytics experts answer these questions and show you how: • Debunk common data quality myths • Identify data quality issues • Prioritise data hygiene based on its value to your association • Mitigate or avoid risks related to data • Build trust in imperfect data
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  • How to Determine Your Most Valuable Products and Which to Sunset
    How to Determine Your Most Valuable Products and Which to Sunset
    Wed, 14 Jul
    Zoom
    14 Jul 2021, 13:00
    Zoom
    Our experts will show you how to: • Track sales over time and review by behaviour and demographics • Correlate sales and usage with other products and services • Choose specific product segments for analysis • Understand top/bottom customers • Consider sentiment and satisfaction, not just completion
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How-to Webinar Series

Designed for Association professionals

Today, almost every discussion starts by first asking, “what is our data telling us today?” 

Significant challenges are getting in the way of meaningful access to your member and non-member data, trusting your data, and accurately blending all your organisation’s data. Often, it’s not about the data; it’s about making use of the data you already have.

Your data isn’t telling you the whole story because your structured and unstructured data is in many different systems; Spreadsheets, CRM, LMS, Events, Communities, Websites, Marketing, Google Analytics and Billing systems. 

 

These webinars are based on best practices designed for Association and Membership executives and professionals.

On-demand Analytics in Action Webinars:

How to Determine Your most Valuable Products and which to Sunset

How to Overcome your Fear of Dirty Data

How to Determine Member Retention

How to Boost Event Registration Revenue with Data

How to use Data to Create Relevant Content

How to use Your Member Engagement Scores

How to use Data to Support Your Strategic Goals

How to Get Actionable Data from Surveys (Part 1)

How to Get Actionable Data from Surveys (Part 2)

How to (Finally) Make Analytics a Priority

Top 5 Engagement Insights Linked to Your Events

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