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You may have noticed references to “For the Love of Data” throughout our site. While we do have a lot of data geeks on our team, the rest of us love what data can do for organisations. We’re passionate about the insights it delivers. We get excited when we see analytics become part of the fabric of an organisation. When we see associations start to truly transform the way they do business, that’s what genuinely inspires us.

You may have also noticed a lot of hearts throughout our site. Heart is at the core of who we are. We bring our hearts to work everyday as we work on behalf of our customers.

HEART is also the acronym of our core values and guides our actions every day.

Founded in 1999, Association Analytics Inc. (A2) has been working with associations and their data for more than 20 years now. A2 started as a services company, then evolved into a product company and because the majority of the customers were seeking the same thing - easy access to all their data to generate insights and make data-informed decisions. Association Analytics UK based in London is the authorised representative and provider of A2 products and services in the UK and EU. We launched Association Analytics UK in 2020 and haven’t looked back!

Association Analytics UK are APMG Certified Consultants, APMG (APM Group) International is the most reputed Global Accreditation & Examination Institute. APMG accredits to deliver training courses and consultancy services. Certified for the methodology to develop performance measures, metrics or KPIs that are meaningful, aligned to strategy, implemented efficiently and focused on driving performance improvement. 


We have 26 years of experience and wisdom in membership operational performance and implementation of CRM, Events, LMS, APIs, CMS, Web and App technologies.

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