Understand key performance metrics
Tie success in your community to the KPIs your executives and board expect in one centralised dashboard. Having all your community data in one place alongside your other systems’ data allows you to see trends between member activities, such as the way community interactions correlate to renewal rates or event attendance. Acumen also gives you quick, easy access to these insights without manual, time-consuming work for analysts.
Create data-informed content strategies
Acumen makes it quick and easy to view your community’s trending discussion topics or regularly searched terms, helping inform your association’s content strategy. For even more powerful targeting, you can drill down to find out not only what they’re talking about, but who is talking about what.
Uncover insights you never knew
Discover who is enrolling is which courses by viewing demographic breakdowns of your learners. By identifying which combination of age, gender, organisation type, and job function typically enrols in a specific course, you can start to target prospective learners who share similar characteristics.
Acumen helps association staff turn unstructured community data into actionable insights. With the ability to visualise unstructured and structured data from all your platforms in one place, you can uncover unknown connections and insights that will help inform more strategic decision-making.
Leverage your community data alongside key data from your other platforms to improve member engagement and overall member experience.
Identify thought leaders
Once you see your community’s most discussed topics, find out which members are the thought leaders. Who was talking about the topic most? Who are they connected with? Using these insights, you can find potential speakers for webinars and event sessions that will draw the most interest - or even partner with them to write blog posts, e-books and other content your members will love.